Before
After
3rd Lair Redesign
This was a project where I was instructed to select a company of my choice to rede-sign. I wanted to find a company that has poor graphics and is not telling its brand story in a compelling way. I chase the Minneapolis skate park 3rd Lair. I created a new mark and overall iden-tity system redesign for this brand based on its current target market and mission statement.